Lamborghini takes personalization to a new level

At the Detroit Auto Show they showed off a sweet new blue color as an example of what's possible. Here's the word straight from Lamborghini on the new options.
"Ad Personam offers every Lamborghini customer the opportunity to acquire a completely exclusive vehicle from a unique brand – one that is perfectly in tune with their own lifestyle,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini. “A super sports car from Lamborghini is always a fundamental expression of the buyer’s personality. And that is why the highest levels of exclusivity are possible, right through to absolute one-of-a-kind Lamborghini vehicles.”

“Think the impossible” is the motto of the Lamborghini individualization program. Ad Personam offers a host of possibilities to bring a highly individual style to the exterior and the interior of a Lamborghini – all the way through to a Lamborghini like no other.

There are still rumors abounding regarding a new, lighter Murcielago on the way with upwards of 670 hp. Will they unveil it soon or is this just a rumor? Ciao.
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